General Manager-General Trade

Job Description:

Job Title: General Manager – General Trade (Indian Market)

Location: Amritsar, Punjab

Key Responsibilities:
• Distributor Management:
• Appoint new distributors to expand market reach in targeted territories.
• Manage and strengthen relationships with existing distributors to ensure seamless operations and sales growth.
• Monitor distributor performance and address challenges to meet sales objectives.
• Sales Strategy & Execution:
• Conduct in-depth market research to identify growth opportunities, consumer trends, and competition.
• Develop and implement strategic plans to achieve sales targets and market penetration.
• Optimize trade margins and pricing strategies to maintain profitability.
• Marketing & Branding Activities:
• Plan and execute marketing campaigns, promotions, and activations to enhance brand visibility and sales.
• Collaborate with the marketing team to develop POS materials and innovative strategies to engage retailers and consumers.
• Team Leadership:
• Build, train, and mentor a high-performing sales team to ensure consistent results.
• Monitor field operations, including distributor onboarding, sales team productivity, and market feedback.
• Performance Analysis:
• Track sales performance, analyze reports, and provide actionable insights to achieve goals.
• Regularly report progress to senior management and recommend strategies for improvement.

Qualifications:
• Proven experience (10+ years) in general trade sales, preferably in FMCG or rice/grain industries.
• Strong expertise in distributor network development and management.
• Excellent analytical, negotiation, and leadership skills.
• Ability to work independently and handle a fast-paced, target-driven environment.
• MBA/PGDM in Sales & Marketing or related field preferred