Marketing Manager

Job Description:

Job Summary:

A Digital Marketing Manager is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns.

Their duties include researching, strategizing with other professionals and creating content for successful campaigns.

Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). • Identifies trends and insights and optimizes spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• Plans, executes, and measures experiments and conversion tests.

• Collaborates with internal teams to create landing pages and optimize user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifies critical conversion points and drop off points and optimizes user funnels.

• Collaborates with agencies and other vendor partners. Evaluates emerging technologies.

• Provides thought leadership and perspective for adoption where appropriate.

• Create digital marketing campaigns. Ensure consistency in the brand messaging.

• Work with the sales team to coordinate marketing campaigns. Prepare emails and newsletters to send to current customers. Launch promotional offers and events to attract new customers.

• Optimise the business website to increase online traffic. Follow best practices for social media marketing on different platforms.

Conduct regular audits for social media and website marketing performance.

• Maintain and monitor online listings across various e-commerce platforms.

• Track marketing metrics and analyse digital data to measure marketing success

Education and Experience:

• Proven working experience in digital marketing.

• Experience in optimizing landing pages and user funnels.

• Experience with A/B and multivariate experiments

• Experience in setting up and optimizing Google AdWords campaigns.

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking Graduate & PG At least 4-7 years above related experience required.