Head of Online Business
Job Description:
Key Responsibilities: - Spearhead performance marketing initiatives across Google Ads, Meta, and other platforms to target and engage HNI/UHNI clientele effectively. - Own the P&L of the online business ensuring the profitability in alignment with our financial goals. - Direct the operations of the Amaris e-boutique, ensuring an exquisite and seamless shopping experience. - Build and lead a high-calibre team of online sales professionals adept at nurturing and converting leads into loyal customers. - Innovate and implement strategies to enrich the online customer journey and interaction with our brand. - Collaborate with the creative and content teams to craft compelling ads that resonate with our target audience. - Partner with web development teams to enhance website functionality and user experience, ensuring alignment with the Amaris aesthetic and usability standards. - Manage comprehensive product listings and categorizations on our website, reflecting current inventory and store offerings. - Oversee the visual merchandising of online product presentations, including E-commerce shoots and line sheets, to captivate and engage potential buyers. - Elevate our brand's online visibility through strategic SEO partnerships, overseeing monthly action plans and performance metrics to achieve optimal search engine rankings. - Drive cross-functional collaboration to realize marketing and sales objectives, fostering a culture of innovation and excellence within the team. - Conduct in-depth analysis of online business metrics, presenting insights and strategies to continuously refine our digital marketing efforts.
Requirements: - A minimum of 5 years of digital marketing experience, preferably within a D2C brand or a renowned agency setting. - Demonstrated proficiency in performance marketing, SEO, and online campaign management. - Previous exposure to luxury or high-value product performance marketing, with a keen understanding of the HNI/UHNI market segment. - Good communication skills, facilitating effective collaboration with both internal teams and external partners. - A strategic mindset with the ability to analyze data, identify trends, and solve complex marketing challenges. - Knowledge of Shopify, product management, and e-commerce operations, with a track record of enhancing online sales and customer engagement
Key Skills :
Company Profile
Client is a decade-young fine jewellery brand that is geared towards HNI women who love to experiment with their accessories. An established name with fashion icons like Deepika Padukone, Aishwarya Rai Bachchan, Sonam Kapoor, Kiara Advani, Madhuri Dixit (to name a few), our offerings give our patrons that unique experience of pairing jewels with a refreshing approach towards their shopping experiences. Our collection ranges from traditional Indian jewellery that celebrates India’s heritage to impeccably crafted diamond jewels that are unmatched in their contemporary flair. Regular coverages in fashion magazines such as Harpers' Bazaar, Vogue, Femina, Brides Today speak of "a collection hard to miss" and "totally on trend".
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