Research manager

Job Description:

Job Summary

As a Research Manager with 5–10 years of experience, you will own the end-to-end delivery of primary research projects—designing studies, managing vendors, analyzing data, and translating findings into actionable insights. You will partner closely with Marketing, Brand, Creative and Media teams to optimize campaigns and support strategic decisions.

Key Responsibilities

• End-to-End Project Management

  • Define scope, timelines, budgets and deliverables for multiple concurrent studies

  • Track milestones, manage risks and ensure on-time, on-budget delivery

• Primary & Quantitative Research

  • Develop survey instruments (online, phone) and discussion guides (focus groups, IDIs)

  • Oversee data collection, ensuring statistical rigour and sample representativeness

• Quota Management

  • Set and monitor quotas by demographics, region or behavioural segments

  • Adjust fieldwork in real time to hit target cells and maintain data quality

• Sample & Vendor Management

  • Select, negotiate and manage relationships with panel providers, field agencies and specialized vendors

  • Conduct regular vendor performance reviews and optimize spend

• Link Testing

  • Design and execute pre-launch ad/campaign tests (brand linkage, recall, message clarity, purchase intent)

  • Analyze results to recommend creative improvements

Mandatory Skills

1. End-to-End Project Management

2. Primary Research (qualitative & quantitative)

3. Quantitative Analysis (survey design, data cleaning, statistical testing)

4. Quota Management (setting and overseeing sample quotas)

5. Sample & Vendor Management

6. Link Testing (ad/campaign pre-tests)

Good to Have

• DisplayR (for advanced reporting and dashboards)

• PowerPoint (for creating polished presentations)