Sr marketing Manager

PRIMARY JOB FUNCTIONS

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Engaging with internal and external stakeholders to facilitate and further the achievements of business goals.

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Developing and implementing marketing promotion plans/programs for the country according to overall franchise plan and budget.

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Portfolio Strategy & business development planning (includes new product launches)

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Leading Product Launch and Life Cycle Management in collaboration with sales leadership, local and global cross-functional stakeholders. 

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People Development & Team Building: Enable a cohesive marketing team by coaching & developing Product Management role for future.

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Analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. and implement Campaigns to drive Portfolio as per division’s goals.

Core Job Responsibilities

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Conceptualize and Lead execution of marketing plans for portfolio(s) as per franchise goals and budgets, coordinate with internal functions, customers and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success.

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Planning and implementing Product launches and Product life cycle management.  Monitoring sales performance and effectiveness of marketing programs against goals set.

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Product Life cycle management and working with cross functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans.

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Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions, guide local franchise operations teams, report back to the regional/global team & highlight possible modifications to the regional/ franchise marketing plans

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Development of key marketing communications for portfolio, works closely with agencies and media to develop right messaging and its delivery; seeking regional and global approvals; tracking the effectiveness of the communication to drive differentiation.

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Track brand/ market performance of product(s), root cause analysis and action plan development in collaboration with sales function (including travel, campaigns, promotion activities etc.)

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Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management; Ensure product messaging and placements in symposiums and main customer events/conferences.

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Conducting investigative research to assess brand image, market share and growth opportunities.

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Providing effective support to sales team, including product & clinical messaging training.

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Enable and contribute towards a cohesive Marketing function by:

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Transmitting the Organization’s values, vision and direction

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Providing Functional direction and adequate resources, removing barriers and helping develop people’s skills; articulating expectations and drive performance to fuel business growth

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Ensure compliance of A&P and FOC process as per auditable guidelines and processes.

MINIMUM QUALIFICATIONS

Minimum Education

Full time MBA/PGDM in Marketing from Premier B-School

Education Level

Major/Field of Study

Master Degree

Science /Business Management

Minimum Work Experience

Experience

Experience Details

5-8 years of relevant experience

Desirable to have led Brand/Product Marketing at an all India level for a minimum 5 years with demonstrated success. The role should have experience with Medical device/Pharma marketing and good understanding of the local marketing nuances.

Minimum Licenses and Certifications

Licenses/ Certifications

Other License/Certification