Digital Marketing Head/Sr Manager

Job Description:

Location: Chennai
Type: Full-time
Experience: 6-10 years in Marketing & growth functions

Designation: GM Marketing

Role Summary:

We seek a highly skilled Marketing Rockstar to oversee all marketing functions, ensuring seamless integration across branding, digital, sales support, and operational execution. This role requires strategic planning, cross-functional collaboration, and efficient project management to maximise ROI.

Key Responsibilities:

1. Marketing Strategy and Execution:
   
   

• Develop and implement comprehensive marketing strategies aligned with organizational goals.

1. Cross-Functional Collaboration:
   
   

• Partner with sales, operations, and tech teams to understand requirements, set shared objectives, and track ROI for marketing campaigns.

1. Project Management:
   
   

• Lead marketing projects from concept to delivery, ensuring timely execution by coordinating across creative, digital, and content teams.

1. Brand Management:
   
   

• Maintain a consistent brand voice and identity across all touchpoints, including digital, print, and events.

1. Performance Marketing:
   
   

• Oversee paid media campaigns, track KPIs, and optimize strategies to improve lead generation and customer acquisition.

1. Content and Digital Marketing:
   
   

• Drive innovative digital campaigns, SEO/SEM strategies, and engaging content to enhance online presence and customer engagement.

1. Media Planning and Buying:
   
   

• Manage budgets for media buys across traditional and digital platforms to ensure maximum reach and cost efficiency.

1. Customer Insights and Analytics:
   
   

• Leverage data-driven insights to identify market trends, customer preferences, and campaign performance metrics.

1. Team Leadership and Development:
   
   

• Build and mentor a high-performing marketing team, fostering collaboration and accountability.

1. Stakeholder Communication:
   
   

• Regularly report marketing performance to senior leadership, aligning strategies with business priorities.

This role demands a proactive leader who can balance strategic thinking with hands-on execution to achieve measurable results while fostering cross-departmental synergy.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field. MBA Preferred
• Proven experience in Marketing Strategy, Growth, Technical & brand management, strategy, and large-scale campaigns.
• In depth experience of working in organized set ups in zero to 1 projects
• Excellent negotiation, project management, and analytical skills.

Preferred Skills:

• Hustler in character and agile in terms of adaptability.
• Ability to manage multiple projects in a fast-paced environment.
• Strong communication and interpersonal skills.

Why Join Us?

• Opportunity to lead impactful campaigns.
• Work with a passionate and creative team.
• Competitive salary and growth opportunities.